I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
Bronto is focused on developing our email marketing product for online retailers. Why? We strongly believe that strong email marketing segmentation, analytics and reporting can be driver of revenue online. The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seem to agree with us. Recently, they published the […]
Wednesday night I spent judging the semi-finals of the Carolina Challenge. The Carolina Challenge is a startup competition hosted by the Kenan-Flagler Business School and pulls teams from the entire UNC community. The startups are broken into two groups — commercial and social. I judged three teams from the social side — startups with a […]
Recently I’ve been thinking about how online marketing applies to video, in particular to how television shows and movies are delivered over the Internet. Of course, when delving into this area, you have to look at how video is being distributed illegally — the dark world of file sharing. This world is often a harbinger […]
Tomorrow, there are two big changes happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions. We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 […]
Bronto is making a big push to recruit a number of talented developer and product people to join the product development team. Here is a rundown of the kind of folks we are seeking: UI Engineer. This person would improve the user interface and user experience throughout our web application. The ideal candidate is a […]
This week has been dominated with pricing and packaging. We are offering some exciting new pricing and edition offerings to our customers in February and I (along with others) have been hard at work nailing down the final details. It should be well worth it. More details to follow in the next few weeks. The […]
Yesterday, I finished reading through The State of Retailing Online 2007 report issued by shop.org and Forrester. The report has a lot of interesting and compelling insights for email marketing. Here are a few highlights: “Paid search is the most effective marketing tactic for customer acquisition … email marketing continued to the most effective for […]
Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor. Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. […]
The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically […]
Constant Contact had a great IPO debut today — 73% increase in one day. Wow! Constant Contact is an email marketing provider targeting small businesses. They have been at it for a number of years and have developed a strong base of over 130,000 small business customers. With that large of a customer base, we […]