Yesterday, I had the pleasure of speaking with e-commerce guru Gavin Jocius of Wisdom.MBA and River Wise Ventures. We discuss Bronto, GrepBeat, Jurassic, and everything in between. We also geek out on the future of marketing tech. I have known Gavin since 2006 when he was with Duke University, an early Bronto customer. In fact, […]
Cloud companies like Bronto are like banks but often haven’t realized it. Its not about the dollars. Its about the personal information. This post contains some tips with how we and you should protect it.
Willie Sutton was a famous bank robber from the first half of the twentieth century. One time a reporter asked him, “why do you rob banks?” His now famous response was, “because that’s where the money is.” The new money these days is personally identifiable information — email addresses and related bits — and Email Service Providers like Bronto are the new banks.
Some interesting points on why Intuit should / could acquire Constant Contact.
Unless you have been living under a rock for the last year, you might have noticed that iContact and Vertical Response do a lot of banner advertising. For most of 2009, iContact was the main one stepping with the advertising spending but in the last few months Vertical Response has stepped their ad spend considerably […]
Recently I did a video interview with David Mullens for his blog. He grabbed me after speaking on an email marketing panel at the Internet Summit in Raleigh. The interview addresses the simple question if email is still useful. Quick answer — it is but it is all about the marketing. Find out more from […]
Social marketing is hot. It is hard not to stumble upon a marketing article these days that doesn’t discuss how some aspiring business is connecting to others through Twitter or finding new niches through Facebook. It is easy to see why. Facebook has become one of the most trafficked sites, second only to Google. And, […]
Last week I was interviewed by Andrew Kordek of the blog the Scrappy Email Marketer. Great conversation with someone who really understands email marketing. Much of the interview was also about our approach toward our customers — open, transparent and truly committed to their success. It’s in our DNA and we think essential for anyone […]
A couple of months ago I wrote an article about the evolution of email marketing for DMNews. In the midst of juggling other things, I neglected to post it here. Await no more … you can read it inline below or from dmnews.com. Enjoy! Mark Twain once wrote, “History doesn’t repeat itself but it does […]
Two weeks ago I gave an interview about the nuances of email marketing for Internet Retailer. Now the results in the last issue of the publication. Email marketing can yield incredible results for retailers but there are some nuances with it that determine whether the results pay off: relevancy, deliverability, … You can read the […]