Willie Sutton was a famous bank robber from the first half of the twentieth century. One time a reporter asked him, “why do you rob banks?” His now famous response was, “because that’s where the money is.” The new money these days is personally identifiable information — email addresses and related bits — and Email Service Providers like Bronto are the new banks.
Often get the questions: Why Bronto? What’s the story behind the name? Sometime ago one of our prospects emailed me the same question. To settle some of the curiosity out there, I thought that it would be helpful to share my email response.
A big part of leadership is communication. That’s something that I spend a lot of time on at Bronto. I was recently interviewed on this topic where I dig into the importance of communication for leadership and how my early experiences as a teacher helped me refine this skill.
Webcast with Bronto and Zappos, discussing employee happiness.
Bronto launches new campaign to help its customers raise money for the crisis in Haiti.
Communicating strategy is hard. As the company grows and there are more moving pieces, it becomes difficult to keep everyone on the same page. We’re over 50 people now and with this size, we have to use a good framework to describe how we look at our company, our goals, and our strategy. We base […]
Last Thursday night Bronto hosted a Tweetup at its offices. Tweetup is a gathering of Twitter fans and enthusiasts. The event was a big success with over 200 attendees. And, as you can imagine it was very well covered in the the twitter-sphere. Special thanks to Brontos Adam Covati and Caroline Smith for organizing the […]
Three years ago Bronto moved into a 4500 square foot office space on the American Tobacco Campus of Durham, North Carolina. We had 15 people and it seemed like we would never fill up the space. 30 people later at 45 people it was a very different story. So, over a year ago, we started […]
Hits not Home Runs …. that’s a common phrase spoken around the halls of Bronto. It speaks to our focus on day-to-day execution versus sky-in-pie schemes to serve our customers and grow the company. Plus it’s catchy. I was recently interviewed by Alice Bumgarner about this principle and how it applies to innovation. The interview […]
Last week I was interviewed by Andrew Kordek of the blog the Scrappy Email Marketer. Great conversation with someone who really understands email marketing. Much of the interview was also about our approach toward our customers — open, transparent and truly committed to their success. It’s in our DNA and we think essential for anyone […]