Constant Contact Today … Exact Target Tomorrow

The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically […]

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SaaS Revisited

I was quoted in this morning’s News & Observer about software-as-a-service (SaaS) businesses. The article does a good job of summing up the basics of SaaS. Check it out. One of the most exciting things about the SaaS business model is how it benefits customers. Because switching costs are low, SaaS-based vendors compete on providing […]

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BrontoPedia and Wikis in the Workplace

Last month we launched our own wiki called BrontoPedia. BrontoPedia was setup to replace our intranet and be an internal resource for all things Bronto. It contains everything from our corporate policies to product roadmaps. Very quickly, it has become an essential source of information for folks in Bronto and ia replacing the random assortment […]

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