Free Emails for Haiti. Innovative Way for ESPs to Give Back.
Bronto launches new campaign to help its customers raise money for the crisis in Haiti.
Vertical Response and iContact Ad War
Unless you have been living under a rock for the last year, you might have noticed that iContact and Vertical Response do a lot of banner advertising. For most of 2009, iContact was the main one stepping with the advertising spending but in the last few months Vertical Response has stepped their ad spend considerably […]
How We Look at Strategy @ Bronto
Communicating strategy is hard. As the company grows and there are more moving pieces, it becomes difficult to keep everyone on the same page. We’re over 50 people now and with this size, we have to use a good framework to describe how we look at our company, our goals, and our strategy. We base […]
Is Email Still Useful? Interview with the Communications Catalyst
Recently I did a video interview with David Mullens for his blog. He grabbed me after speaking on an email marketing panel at the Internet Summit in Raleigh. The interview addresses the simple question if email is still useful. Quick answer — it is but it is all about the marketing. Find out more from […]
Ximena Hearts Etsy!
Ximena now has a store on Etsy. Here’s how it came about… Ximena is my 7-year old daughter and was born at about the same time that Bronto was founded. In fact, in many ways, her life parallels Bronto’s history. When my wife Karalyn and I became pregnant with her, I significantly stepped out my […]
Interviewed at the Bronto Tweetup
Last Thursday night Bronto hosted a Tweetup at its offices. Tweetup is a gathering of Twitter fans and enthusiasts. The event was a big success with over 200 attendees. And, as you can imagine it was very well covered in the the twitter-sphere. Special thanks to Brontos Adam Covati and Caroline Smith for organizing the […]
Bronto Celebrates Its New Digs
Three years ago Bronto moved into a 4500 square foot office space on the American Tobacco Campus of Durham, North Carolina. We had 15 people and it seemed like we would never fill up the space. 30 people later at 45 people it was a very different story. So, over a year ago, we started […]
Hits not Home Runs
Hits not Home Runs …. that’s a common phrase spoken around the halls of Bronto. It speaks to our focus on day-to-day execution versus sky-in-pie schemes to serve our customers and grow the company. Plus it’s catchy. I was recently interviewed by Alice Bumgarner about this principle and how it applies to innovation. The interview […]
The Peanut Butter and Jelly of Email Marketing and Social Marketing
Social marketing is hot. It is hard not to stumble upon a marketing article these days that doesn’t discuss how some aspiring business is connecting to others through Twitter or finding new niches through Facebook. It is easy to see why. Facebook has become one of the most trafficked sites, second only to Google. And, […]
Bronto Gets Scrappy With Andrew Kordek
Last week I was interviewed by Andrew Kordek of the blog the Scrappy Email Marketer. Great conversation with someone who really understands email marketing. Much of the interview was also about our approach toward our customers — open, transparent and truly committed to their success. It’s in our DNA and we think essential for anyone […]