I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I have been using RSS feeds for a couple years now and really find them handy for skimming through lots of news articles very quickly. Until now, I always added them as “Live Bookmarks” in Firefox. It worked well and was a convenient way to juggle about 10 different feeds. Today my feed world changed […]
I was quoted in this morning’s News & Observer about software-as-a-service (SaaS) businesses. The article does a good job of summing up the basics of SaaS. Check it out. One of the most exciting things about the SaaS business model is how it benefits customers. Because switching costs are low, SaaS-based vendors compete on providing […]
Last month we launched our own wiki called BrontoPedia. BrontoPedia was setup to replace our intranet and be an internal resource for all things Bronto. It contains everything from our corporate policies to product roadmaps. Very quickly, it has become an essential source of information for folks in Bronto and ia replacing the random assortment […]
The end is near … the end of the year that is and I’m starting to put together my New Year’s resolutions. In doing so, I was reminded of this passage by Marianne Williamson. Read it. It’s powerful and in simplest terms says, “Go Big!” Our deepest fear is not that we are inadequate. Our […]
I spent this evening drilling through hundreds of resumes for the many of open positions that we have at Bronto Software. As CEO, I like to be on the front lines of hiring because bringing great people into the company is one of the most important things that I can do — Always Be Recruiting, […]
This afternoon, while looking for a job description on my computer, I stumbled upon this article from an old Phi Beta Kappa newsletter that I had saved a year or so ago. After reading it the first time, I enjoyed it so much that I actually retyped it in from the printed newsletter. The article […]
"What’s in a name? That which we call a roseBy any other word would smell as sweet."–From Romeo and Juliet (II, ii, 1-2) Shakespeare was obviously not a technology marketer. I would argue that names do matter and that the name sets the tone for a company and its products. Would Apple be Apple if […]
Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”. In preparation for this, the other panelists and I had a conference call this afternoon to discuss ideas and the best format for the panel. As our conversation began, […]
Email marketing is very effective when done right. The problem is that too often it is done wrong and people end getting frustrated with their service versus identifying the real issue — sending emails is one thing. Doing effective marketing is entirely different. Email marketing services like Bronto are fairly easy to use and very […]
This afternoon I received an invitation to be a panelist for the Software Marketing Performance Conference in June. I have spoken many times in the past about email marketing — the basics, for nonprofits, spam, for journalists, … I enjoy speaking so I get excited every time I get the opportunity. This one, however, is […]