I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
Two weeks ago I gave an interview about the nuances of email marketing for Internet Retailer. Now the results in the last issue of the publication. Email marketing can yield incredible results for retailers but there are some nuances with it that determine whether the results pay off: relevancy, deliverability, … You can read the […]
I was recently quoted in this article about running a paperless office. It’s not too related to email marketing but I do despise clutter and, as a company, have fully embraced web-based / SaaS solutions. You can read the full article from the August 2008 edition of MyBusiness Magazine or the relevant bit inline here: […]
As a surprise, we had a “pancake extravaganza” this morning to celebrate the new Spring 2008 product release. Chaz, Carolyn, and I did our finest to serve up delicious pancakes off of a couple electric skillets. Everything went and think everyone enjoyed them. How couldn’t you? Everyone loves pancakes. To make the event extra unique, […]
We released the Spring 2008 Release of our email marketing product this weekend. It is very nice and I strongly recommend checking it out when you get a chance. Some of the major features include: Email automation. There are a number of new feature that allow easy remailing, sending recurring messages, activating triggered-based messages, etc. […]
Bronto is focused on developing our email marketing product for online retailers. Why? We strongly believe that strong email marketing segmentation, analytics and reporting can be driver of revenue online. The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seem to agree with us. Recently, they published the […]
Tomorrow, there are two big changes happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions. We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 […]
Bronto is making a big push to recruit a number of talented developer and product people to join the product development team. Here is a rundown of the kind of folks we are seeking: UI Engineer. This person would improve the user interface and user experience throughout our web application. The ideal candidate is a […]
Yesterday, I finished reading through The State of Retailing Online 2007 report issued by shop.org and Forrester. The report has a lot of interesting and compelling insights for email marketing. Here are a few highlights: “Paid search is the most effective marketing tactic for customer acquisition … email marketing continued to the most effective for […]
Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor. Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. […]
The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically […]