I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically […]
Constant Contact had a great IPO debut today — 73% increase in one day. Wow! Constant Contact is an email marketing provider targeting small businesses. They have been at it for a number of years and have developed a strong base of over 130,000 small business customers. With that large of a customer base, we […]
Last month we launched our own wiki called BrontoPedia. BrontoPedia was setup to replace our intranet and be an internal resource for all things Bronto. It contains everything from our corporate policies to product roadmaps. Very quickly, it has become an essential source of information for folks in Bronto and ia replacing the random assortment […]
The end is near … the end of the year that is and I’m starting to put together my New Year’s resolutions. In doing so, I was reminded of this passage by Marianne Williamson. Read it. It’s powerful and in simplest terms says, “Go Big!” Our deepest fear is not that we are inadequate. Our […]
Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”. In preparation for this, the other panelists and I had a conference call this afternoon to discuss ideas and the best format for the panel. As our conversation began, […]
Email marketing is very effective when done right. The problem is that too often it is done wrong and people end getting frustrated with their service versus identifying the real issue — sending emails is one thing. Doing effective marketing is entirely different. Email marketing services like Bronto are fairly easy to use and very […]
This afternoon I received an invitation to be a panelist for the Software Marketing Performance Conference in June. I have spoken many times in the past about email marketing — the basics, for nonprofits, spam, for journalists, … I enjoy speaking so I get excited every time I get the opportunity. This one, however, is […]