I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”. In preparation for this, the other panelists and I had a conference call this afternoon to discuss ideas and the best format for the panel. As our conversation began, […]
Email marketing is very effective when done right. The problem is that too often it is done wrong and people end getting frustrated with their service versus identifying the real issue — sending emails is one thing. Doing effective marketing is entirely different. Email marketing services like Bronto are fairly easy to use and very […]
This afternoon I received an invitation to be a panelist for the Software Marketing Performance Conference in June. I have spoken many times in the past about email marketing — the basics, for nonprofits, spam, for journalists, … I enjoy speaking so I get excited every time I get the opportunity. This one, however, is […]