I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
I build things and organizations. Periodically, I ramble on about them here. See https://colopy.com for information about Colopy Ventures.
We released the Spring 2008 Release of our email marketing product this weekend. It is very nice and I strongly recommend checking it out when you get a chance. Some of the major features include: Email automation. There are a number of new feature that allow easy remailing, sending recurring messages, activating triggered-based messages, etc. […]
Bronto is focused on developing our email marketing product for online retailers. Why? We strongly believe that strong email marketing segmentation, analytics and reporting can be driver of revenue online. The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seem to agree with us. Recently, they published the […]
Yesterday, I finished reading through The State of Retailing Online 2007 report issued by shop.org and Forrester. The report has a lot of interesting and compelling insights for email marketing. Here are a few highlights: “Paid search is the most effective marketing tactic for customer acquisition … email marketing continued to the most effective for […]
Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor. Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. […]
The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically […]
Constant Contact had a great IPO debut today — 73% increase in one day. Wow! Constant Contact is an email marketing provider targeting small businesses. They have been at it for a number of years and have developed a strong base of over 130,000 small business customers. With that large of a customer base, we […]
"What’s in a name? That which we call a roseBy any other word would smell as sweet."–From Romeo and Juliet (II, ii, 1-2) Shakespeare was obviously not a technology marketer. I would argue that names do matter and that the name sets the tone for a company and its products. Would Apple be Apple if […]
Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”. In preparation for this, the other panelists and I had a conference call this afternoon to discuss ideas and the best format for the panel. As our conversation began, […]
Email marketing is very effective when done right. The problem is that too often it is done wrong and people end getting frustrated with their service versus identifying the real issue — sending emails is one thing. Doing effective marketing is entirely different. Email marketing services like Bronto are fairly easy to use and very […]